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Tons of videos of tennis matches available:
broadcast/TV, streaming platforms, YouTube, Vimeo
and even "Smart court" systems.

Why don't we get value from them?

That's ZLAM.

Tons of videos of tennis matches available:
broadcast/TV, streaming platforms, YouTube,
Vimeo and even "Smart court" systems.
Why don't we get value from them?
That's Zlam.

ZLAM IS A UNIQUE TECHNOLOGY ALLOWING TO PROCESS TENNIS MATCHES RECORDED WITH ONE CAMERA AND AUTOMATICALLY GET DATA ABOUT THE BEHAVIORAL PERFORMANCE OF THE PLAYERS.

ZLAM USES ARTIFICIAL INTELLIGENCE, COMPUTER VISION AND MACHINE LEARNING TO PROVIDE NOT ONLY NUMBERS AND STATS, BUT ALSO TO PREDICT OUTCOMES AND GIVE TACTICAL-STRATEGIC FEEDBACK.

ZLAM PROVIDES YOU THE WHY OF THE GAME AND DOES IT WITH MULTIMEDIA, IMMERSIVE EXPERIENCES TO HAVE “WOW” AND “A-HA” EFFECTS.

42

Months from idea to execution

30

Analytics data's setup

17

people working on the project

20

Years of tennis experience

300

Thousands Euros invested in the project

150

Consulted tennis players

1.2

Billion of potential users

50

Thousands Tennis matches in streaming

ZLAM TIME LINE

timeline_pre_loader

2011

An innovative Idea

After years of traveling with and coaching players and wondering why technology couldn’t support the world of tennis, in 2013 Donato Campagnoli has a futuristic idea…

…what if we could develop a technology to automatically extract valuable data from a video of a tennis match even between recreational players?

2012

CEO and founder of Mas-Tech Donato Campagnoli writes the project and the Business Plan around that futuristic idea: a set of video-cameras recording a tennis match and a system detecting scores, strokes and actions in an intelligent way and bridging the communication between coaches and players.

Stop with subjective grids for coaches’ comments!

Enough with players’ “try and fail”!

The conversation between players, parents, coaches and all stakeholders of tennis finally reaches another level.

 

In 2011 Donato had this futuristic idea.

2013

MAS-TECH srl

Mas-Tech is launched by CEO and founder Donato Campagnoli.

Mas-Tech is an “innovative start-up”, a high-tech IT company according to the Italian right.

Italian innovative start-ups have special characteristics: they develop ideas with great potential and have high qualified and skilled workforce such as researchers and tech advisors and collaborations with research centers and universities.

2015

Agreement between MAS-TECH srl and CNR (National Research Council)

Mas-Tech identifies ISSIA, Bari (Institute of Intelligent Systems for Automation), a research center belonging to CNR, a nationalized entity whose mission is to create industrial knowledge and know-how for Italian start-ups and companies, as developers for the project.

2014

2014 – Show-court in Bari

We are studying implementations of the project and possible hardware set-ups with ISSIA.

We have equipped a court in Bari with a few cameras transforming it in a show-court.

We have installed 5 cameras permanently on the court and this will allow us to acquire videos and analyze them later on at the Institute.

 

By the way… why do not we file a patent?

2015

2015 – US Provisional Patent

Mas-Tech’s original project is modified and amplified to create a new project with incredible potential.

Why don’t we work on a platform where people – TV spectators at home or LIVE, players, coaches, parents, passionate etc. – can get overlays on the video footage of what’s going on during the match and get feedback about tactics and strategies?

2015

2015 – Tracking and Processing

 

Technology helps us detect where the players are and what they are doing: positions, strokes in sync with scores and tactics.

This is a great success!

2015

Research grant of the Region Emilia-Romagna, Italy

Mas-Tech is awarded a research grant of 66.500 € from the Region Emilia Romagna for its original project.

This grant is part of the contributions of the European Social Fund.

2015

Call for paper and Publication

A paper related to the project “Tennis player segmentation for semantic behavior analysis” is presented at the 2015 IEEE International Conference on Computer Vision Workshop (ICCVW) in Santiago del Chile.

2016

Modeling

Tennis tactical and strategic actions of tennis are broken down into basic events and this in order to model all possible interactions between the players.

Mas-Tech’s patent pending analytics will allow to analyze the behaviors of the players and thus to automatically retrieve positive/negative game patterns to provide the “Why” of tennis matches.

2017

Silicon Valley

Mas-Tech’s CEO and Founder Donato Campagnoli goes to California to meet consultants and potential investors.

He visits number of people among them the product manager of Panasonic US, the CEO and Founder of Sportscouncil SV, Julien Blin, (a company promoting the use of technology in the world of Sport) and many Italian tech advisors and consultants gravitating around the tech ecosystem of the Silicon Valley.

They all are unanimous: the project has an unbelievable potential and can be disruptive in the way Tennis is perceived, watched and played.

2017

ZLAM

The hardware-software platform to revolutionize the world of Tennis has been branded: ZLAM.

2017

Presentation at the “Future of Tennis Conference” in NY

CEO and Founder Donato Campagnoli presents ZLAM to an audience of innovative start-ups and American influencers.

The presentation, in a 5′ long pitching format, is a great success.

2018

Selection into the Acceleration Program of the Hype Foundation

 

Mas-Tech is chosen by the Hype Foundation at TrentinoSviluppo into the 10 most promising start-ups to follow the Italy based acceleration program.

2018

ZLAM among the 7 finalists of the TIA Innovation Challenge in Charleston, SC

TIA is the Tennis Industry Association a non-profit organization base in Hilton Head, SC, USA, whose mission is to promote the industry of tennis through data driven analysis of the marketplace world-wide.

The Innovation Challenge is a contest where start-ups applying tech to the world of tennis compete against each other for the award of the most disruptive technology for the tennis industry.

2018

ZLAM and its CEO at #SPINitaly – Road to rome

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